Compelling Marketing Campaigns
Turning customers into advocates
who ensure a trustworthy brand.
About Tanya Lux
My Story
I'm a creative product marketer who believes customer feedback should drive product innovation. With over a decade of marketing experience, my skills range from branding and product ideation to go-to-market strategy, execution, and analysis. I'm a cross-functional team leader who drives successful internal and external campaigns and can personally create concepts and content when needed. I ensure sales are empowered to close, customer engagement is informed of potential hiccups, and product development is aware of customer needs.
My Strengths
Problem Solving
Relationship Building
Problem Solving
I believe in collecting, analyzing, and assessing. Knowing the customer is the key to successful products, and active listening to co-workers and clients unlocks solutions to problems.
Storytelling
Relationship Building
Problem Solving
My passion is showcasing product value and revealing benefits interestingly. Whether the message is an image, video, written word, or live demo, it must make an impact.
Relationship Building
Relationship Building
Relationship Building
Solid communication produces remarkable results. I love seeking out and partnering with others whose strengths result in a more robust solution and a happier customer.
Work Examples - Product site, Branding, Influencer content, Tutorials, Sales support, Co-marketing and more...
The painterartist.com website for all Digital Arts products continues to use the content I implemented as Senior Product Marketing Manager.
By understanding the ideal customer, I could make strategic marketing decisions for the business and ensure consistency in messaging across all touchpoints.
To effectively launch products to market, I created product branding, copy, packaging, reviewers and user guides, promotional videos, flyers, email campaigns, trial and welcome series, in-product marketing, online and print promos, comparisons, tutorials, slide decks, Amazon, Apple, and Google store content, and more to reach all channels.
Ex. packaging layout, boxshot and app icon.
I managed the Painter Master program, which included influential illustrators, fine artists, and photo artists. They inspire, motivate, and educate other Painter enthusiasts of all levels, and I worked with them to create promotional, learning, social, webinar, and custom brush content.
As the PMM, I helped with the Advisory Council, moderated the Painter community site, YouTube, and thought leade
Check out one of the many tutorial videos I produced for the Digital Arts products at Corel. This example features Painter's AI Illustration tools.
Working hand-in-hand with enterprise, SMB, education, and channel sales, I ensured they were empowered to sell digital arts products with various support materials.
Look below for more sales support examples.
Here is an example of a partnership co-marketing video showcasing how to Achieve better learning outcomes with the HP Elite c640 G3 Chromebook with Intel vPro and Parallels.