Captivating Marketing
Artfully Crafted, Utterly Unique.
Captivating Marketing
Artfully Crafted, Utterly Unique.
Discover Tlux Creations
My Artistry
I’m a creative product marketer who believes customer feedback should drive product innovation. With over a decade of marketing experience, I lead branding and product ideation, as well as go-to-market strategy, execution, and analysis. I’m a cross-functional team leader who drives successful internal and external campaigns and can create concepts and content when needed. I ensure sales are empowered to close, customer engagement is informed of potential hiccups, and product development is aligned with customer needs.
I’m also an entrepreneur in the process of launching Dill-Lux craft pickles and Ties of Luv, upcycled clothing bow ties for pets.
My Strengths
Creative Solutions
Creative Solutions
Creative Solutions
I believe in collecting, analyzing, and assessing. Knowing the customer is the key to successful product strategy, and active listening unlocks solutions to problems.
Storytelling
Creative Solutions
Creative Solutions
My passion is showcasing product value and revealing benefits interestingly. Whether the message is an image, video, written word, or live demo, it must make an impact.
Partner to Grow
Creative Solutions
Partner to Grow
Solid communication produces remarkable results. I love seeking out and partnering with others whose strengths result in a more robust solution and a happier customer.
Product Marketing Showcase
The painterartist.com website for all Digital Arts products continues to use the content I implemented as Senior Product Marketing Manager.
By understanding the ideal customer, I could make strategic marketing decisions for the business and ensure consistency in messaging across all touchpoints.
To effectively launch products to market, I created product branding, copy, packaging, reviewers and user guides, promotional videos, flyers, email campaigns, trial and welcome series, in-product marketing, online and print promos, comparisons, tutorials, slide decks, Amazon, Apple, and Google store content, and more to reach all channels.
Ex. packaging layout, boxshot and app icon.
I managed the Painter Master program, which included influential illustrators, fine artists, and photo artists. They inspire, motivate, and educate other Painter enthusiasts of all levels, and I worked with them to create promotional, learning, social, webinar, and custom brush content.
As the PMM, I helped with the Advisory Council, moderated the Painter community site, YouTube, and thought leade
Check out one of the many tutorial videos I produced for the Digital Arts products at Corel. This example features Painter's AI Illustration tools.
Working hand-in-hand with enterprise, SMB, education, and channel sales, I ensured they were empowered to sell digital arts products with various support materials.
Look below for more sales support examples.
Here is an example of a partnership co-marketing video showcasing how to Achieve better learning outcomes with the HP Elite c640 G3 Chromebook with Intel vPro and Parallels.